Google Analytics Page Overview

Throughout the course of this semester, this blog will be dedicated to exploring Google Analytics among other web analytic subjects as it pertains to businesses.  As the semester progresses, we will dive deeper into each section of Google Analytics. This first week, we will take a look at the Google Analytics page and report overviews.

Google Analytics is an essential tool for businesses to track and study how people browse through a website. Google Analytics can help you analyze your website's audience, the audience's behavior, and the website's acquisition. It also provides users with information such as what keywords were used to access the website and the time visitors spend on your site.

When you first log in to Google Analytics, you are shown a broad overview of the how your website is doing. The number of users, sessions, bounce rate, session duration, users by time of day, and active users shows the basic

The time frames of the data shown can be customized to reflect today, yesterday, the last 7 days, the last 28 days, last year, or any other time frame you want to analyze.

For the next blog post, we'll go over how to link Google Analytics tool with a blog using Blogger and start diverging into how Google Analytics actually works.