Behavior Reports Part 2 (Site Content)

The Site Content report gives you an insight as to how your pages are performing. The Site Content reports can be found under Behavior on the Google Analytics left-hand menu.

All Pages report gives you a comprehensive overview on the performance of each page on your site. They are divided into pageviews and unique pageviews, average time on page, number of entrances, bounce rate, percentage exits, and page value (set on goals). You can choose to show the results by page address, page title, or other. The example below shows the All Pages report using the Page Title dimension.

Similarly to All Pages, Content Drilldown report shows you pageviews and unique pageviews, average time on page, bounce rate, and percentage of exits. These metrics focus on the distribution of your visitors' attention. The primary dimensions you can sort the date with are page path level 1 (refer to Week 11 for more information about paths) and Page.

By definition, Landing Pages is the first page your visitors arrive to. Google Analytics separates the metrics by Acquisition (sessions, the percentage of new sessions, and new users), Behavior (bounce rate, pages per session, and average session duration), and Conversions (goal 1 conversions, goal one completions, and goal 1 value). Conversions can be sorted by each individual goals or all goals.

Since Google Analytics does not offer the option to view the data under the Page Title dimension, you can open each individual link to know exactly what page it is by clicking on the open-link icon.

Lastly, Exit Pages report shows the last page a viewer was on before leaving your site. The metrics are organized by the number of exits, pageviews, and percentage of exits.