SEO and Google Algorithms

An essential part of Search Engine Optimization is how each site stacks up to one another. Google, being the most used search engine (according to reliablesoft.net), has its own unique way to measure page effectiveness and ranking pages to search results. As briefly explained in a previous blog post, "SEO Ranking Factors," Google determines the quality of a website or webpage mostly based on content and having certain keywords. However, Google still uses algorithms to determine the quality of a webpage, besides the quality of content. Some of the major changes we've seen since 2011 are the Panda, Penguin, Hummingbird, Pigeon, Mobile, RankBrain, Possum, and Fred algorithms. 

In an article written by Search Engine Land on the "8 major Google algorithm updates, explained," these algorithms and their updates have created a major role in a web's rank. From reprimanding plagiarized content, inserting spammy links, and poor mobile usability, website developers had to up their game to keep up with Google's everchanging high standards. As consumers, this has been a step forward toward a more curated search with higher significant search results. As a content developer and in search of SEO, it is paramount that we are up to date with these changes.

Of course, this list may be outdated as it was published in 2017. A simple Google search on SEO ranking factors might be of use when thinking about optimizing your search results. Backlinko has published a comprehensive list of ranking factors that Google currently uses as of December 28, 2018. The article titled "Google’s 200 Ranking Factors: The Complete List (2019)" offers insights on proven rank factors, others are more controversial, and others are merely speculations.

If you have a website ready and are wondering about Google Rank, there are two resources I'd recommend you look into. First of all, Google. If you want to know where Google ranks you, go to the source. Google offers detailed information on how their ranks work and give developers tips on how to optimize their website. Simply search "How Search algorithms work" to find answers from the source. Another resource is moz.com. Moz helps its users by making sure listings have been verified on Google or Facebook, complete listings, and help you optimize your search engine results.