Why Use Google Ads?
Why Use Google Ads?
Google Ads, and Search Engine Marketing, in general, is a great way to target your message to key consumers. Google Ads lets you choose the type of consumers who you believe best fit your buyer persona and filter out those who don't fit your target market. Google Ads allows a marketer to scale their ads, measure their success, and allows for changes to be made as results come in. This highly flexible advertising tool works faster than other SEO practices, especially for newer sites, and take less effort and time to maintain up-to-date than SEO.
Setting Up Google Ads Campaign
To run a successful Google Ads campaign, a thorough plan must be in place. Google Ads allows marketers to set specific goals for each ad campaign. Which goal you choose depends on the end result you are looking for. Do you want to receive calls? Do you want people to visit your physical store? To send people to your website? Google Ads will use this objective to choose your target audience.
In our next post, we will be covering more information about what Google Search is and how to best utilize its resources as a marketer.
Keywords
Perhaps the most important aspect of SEM is knowing what the right keywords are. Keywords are the phrases or "key" words that describe your product, service, or whatever is it that you are advertising. The more closely related the keywords typed in a search engine to your meta description (ad) the more likely your ad will show up. For example on keywords, take at Keywords for SEO and SEM.So Why Google?
Google has a global reach. Worldwide, between 85.1% to 92.96% of search engine users prefer using Google. The next biggest search engine is Bing having between 2.34% to 5.29% of market share. Clearly, Google has the most reach on a global scale and its adaptability across all platforms (computer, tablet, mobile phones, apps) makes marketing through Google ideal for any marketer.In our next post, we will be covering more information about what Google Search is and how to best utilize its resources as a marketer.
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