Creating Relevant Ads

Creating Relevant Google Ads

To have a successful ad campaign, you must create ads that consumers will want to see. Marketers can achieve this by creating relevant ads that target specific consumers. To begin creating relevant and successful ads through Google, keep reading below.

The Importance of Ad Groups

Most industries or companies have more than one target market. In fact, target markets can be very broad. You can start by creating groups. For each ad group, create specific text ads and a list of search keywords relevant to the goal of your ad. It’s best to create ad groups around themes or products.

Think about the keywords she'll use for her kid's bike ad group. For each ad group, she creates a unique list of keywords. Thinks about the search terms people may use when researching or looking for the item(s) you are advertising for and uses those as her keywords. Building a solid keyword list can help you match her ads with the right customers.

The next step is to decide on bid amounts, or the maximum amount you are willing to pay when someone clicks on your ad.