A Twitter Overview
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Should You Be Using Twitter For Social Media Marketing?
The answer is maybe. Like with all social media sites and their usefulness in the business world, Dr. Kelsey suggests in his book Introduction to Social Media Marketing: A Guide for Absolute Beginners, the question marketers must ask is
"What audience do you want to address and, more importantly, is that audience on Twitter?"To answer that key question, let's explore Twitter a little bit more.
User Demographics
Since its inception in 2006, Twitter has grown to be one of the more mainstream social media sites. As of September of 2019, Twitter's total number of monthly active Twitter users was at 330 million with total Tweets sent per day reaching 500 million (Lunden). Undoubtedly, Twitter has a big reach world-wide. But the question remains the same. Is Twitter the right tool for you?
According to research, Twitter possesses the following demographic characteristics:
According to research, Twitter possesses the following demographic characteristics:
- Only 34% of Twitter users are female and 66% are male
- 38% of Twitter users are between the ages of 18 and 29, 26% of users are 30-49 years old
- 42% of users use the platform daily
- 80% of Twitter users are affluent millennials
- 71% of Twitter users say they use the network to get their news
- 85% of small and medium business users use Twitter to provide customer service
If you need to conduct more research to figure out if it is worthwhile for your company to be on Twitter, there are a couple more links at the bottom of this blog post to help you get started.
How Do Businesses Use Twitter to Leverage Their Social Media Presence?
Now that you've decided you want to use Twitter, let's look at the most effective ways to use Twitter as a business. Twitter is design for users to share quick information with only up to 280 characters. However, because of the style of information, it is "acceptable" to Tweet more than once per day. Twitter also allows users to interact with one another easily by using the "@" function, re-Tweeting, and replying to Tweets. The use of the hashtag (#) has also allowed users to search and find information more easily.
For its easy user interactions, Twitter is the perfect practice to keep an eye on how your company is perceived on social media. Even if you choose not to have an official Twitter account, you can still search the platform. But perhaps the best tool on Twitter for companies is to be used for customer service. As we know, consumers are 10 times more likely to share their negative experiences with others, and in the digital world we live in, one Tweet can quickly reach people all across the globe. For this reason, smart companies are able to be on the lookout for customers voicing complaints about the brand or its products and get involved with immediate damage control.
For its easy user interactions, Twitter is the perfect practice to keep an eye on how your company is perceived on social media. Even if you choose not to have an official Twitter account, you can still search the platform. But perhaps the best tool on Twitter for companies is to be used for customer service. As we know, consumers are 10 times more likely to share their negative experiences with others, and in the digital world we live in, one Tweet can quickly reach people all across the globe. For this reason, smart companies are able to be on the lookout for customers voicing complaints about the brand or its products and get involved with immediate damage control.
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