Social Listening

Vector made by rawpixel.com, edited by me

What Is Social Listening?

In an article by Swetha Amaresan from HubSpot, Social Listening is defined as

" ... the monitoring of your brand's social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities."

So in other words, social listening involved direct interaction with your customers.

How Is Social Listening Different from Social Monitoring?

As you may recall from last week, Social Media Monitoring involved keeping track of certain information pertaining to your brand or product(s). However, social listening is more active and strategic.

Social listening can help you plan strategies for the future, looking at trends, and helping you predict consumer behavior.

Why Should You Use Social Listening?

There is a myriad of reasons why you should implement social listening as part of your social media marketing strategies. A few are listed below.

1. Engage with your customers
2. Manage crisis and do damage control
3. Track competitors
4. Find pain points
5. Identify influencers and advocates
6. Keep track of your brand's growth
7. Increase customer acquisition
8. Discover new opportunities

Other Useful Links

Social Searcher
Social Media Monitoring vs. Social Listening
What is Social Listening, Why it Matters, and 10 Tools to Make it Easier