Social Monitoring
Social Monitoring, also referred to as Social Media Monitoring, refers to the concept of tracking information through different social media platforms that are relevant to your business. Examples include brand mentions (of you and competitors), relevant hashtags, and trends that apply to your industry. According to an article released by Hootsuite,
"[With Social Monitoring] you capture what people are posting about you. You measure what you have already achieved, and create a record of what is happening in your industry’s social space."In the same article, Hootsuite talks about tools available to marketers interested in monitoring their social media presence. Hint, this should apply to everyone! Check out the "16 of the Best Social Media Monitoring Tools" by Christina Newberry.
How To Get Started
You can start your journey into social monitoring by researching your brand and other competitors. Learn exactly what your consumers are saying about you and how you measure up against competing brands. But take it further than that. Next, decide what topics you want to monitor. Maybe your company is running a campaign on a specific product. Add that to your list. Are there influencers who talk on topics of your products or services? These key people and spokespeople might also be good to monitor. Do you have branded hashtags? Say no more! All of these things are related to your brand and product in one way or another.
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