Building Your SEO Toolkit
Photo credit to Freepik, edited by me
What is an SEO Toolkit?
A toolkit is defined as a set of tools used for a particular purpose. Simply put, an SEO toolkit is a set of tools used to optimize your search results. Building your own SEO toolkit now will save you time in the future when you need to optimize your website. There are a lot of resources out there that have ready-to-use tools kits. Some examples of SEO toolkits for purchase are MOZ and plesk. Both of these websites offer rank tracker, keyword help, site audits, and analysis of competitors.
A toolkit is defined as a set of tools used for a particular purpose. Simply put, an SEO toolkit is a set of tools used to optimize your search results. Building your own SEO toolkit now will save you time in the future when you need to optimize your website. There are a lot of resources out there that have ready-to-use tools kits. Some examples of SEO toolkits for purchase are MOZ and plesk. Both of these websites offer rank tracker, keyword help, site audits, and analysis of competitors.
Although these are great paid resources, there are other sites out there that offer free help. The downside is that they are not as complete as these other SEO toolkits. The upside is that you can collect these free resources to form a complete SEO toolkit of your own. But what kind of resources should you add to your own toolkit? We’ll discuss that next.
How To Build Your Own SEO Toolkit?
An easy way to begin is to simply look at what others are doing. These paid sites track your ranking, help with keywords, do site audits, and give an analysis of your competitors. If we start with these basics, search free tools that could help you with each of these traits.
Keyword Resources
Wordtracker - This is a free site that can help you track keyword searches and successes.
KeywordSpy - This is a paid resource that can help you see what keywords your competitors are using and what is currently being paid for each keyword.
Google Ads - If you want to engage in Search Engine Marketing, it is advisable to use Google Search Engine, as it is the most popular SE used today. Google Ads is the tool you will want to use to plan out your campaigns.
An easy way to begin is to simply look at what others are doing. These paid sites track your ranking, help with keywords, do site audits, and give an analysis of your competitors. If we start with these basics, search free tools that could help you with each of these traits.
Keyword Resources
Wordtracker - This is a free site that can help you track keyword searches and successes.
KeywordSpy - This is a paid resource that can help you see what keywords your competitors are using and what is currently being paid for each keyword.
Google Ads - If you want to engage in Search Engine Marketing, it is advisable to use Google Search Engine, as it is the most popular SE used today. Google Ads is the tool you will want to use to plan out your campaigns.
Other Resources
Picresize - In Week 11 - Use of Images for SEO, we talked about the importance of pictures on blogs. Having the right image in the right quality in the right size is paramount. This site can help you resize your images to achieve the best results for your blog.
Siteliner - Siteliner can help you audit your site by browsing the web for content similar to yours and finding broken links.
Search Console - For more detailed information on Google's Search Console, visit Week 6 - Search Console.
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